As you may have guessed from above, Instagram is a great tool to market your business. In fact, Retail Touchpoints says that 72% of users report making purchase decisions based on something they saw on Instagram. Promoting business on Instagram also allows you to build a community based on your brand’s beliefs, products, and niche – it’s a branding goldmine.
Furthermore, having a specific-business account on Instagram will allow you to more effectively reach consumers. There are multiple features available such as ads, post insights, and specific call-to-action buttons.
Are there any downsides to using Instagram for a business though? The biggest one may be if your business’ target demographic is older, as most people on Instagram are younger teen – young adult users. Also, utilizing paid ads can get pretty expensive. And really, sometimes – some users are on Instagram for memes or funny content – not necessarily to shop or discover brands.
Nevertheless, the platform can serve as a great marketing tool, so here’s our guide on how to use Instagram to get sales. Let’s start with how to create an Instagram business profile.
