Instagram is the leading social media app owned by Facebook, reported to have over 1 billion active users monthly with 120 million users in the United States alone (making it the leading platform for photo sharing in the country).
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.
The appeal of Instagram is the ability to share content through dynamic photo and video functions. This, in turn, allows a person (or brand) to connect deeply with followers, loved ones, and family.
Moreover, today one can successfully use Instagram for small business promotion.
