In addition to promoting your blog as a whole, you will also want to promote your blog content, i.e., each, individual blog post. As you promote your content, your blog as a whole will gain more traffic, social shares, and engagement. Here are some ways to promote your content.
Submit your blog posts to bookmarking and voting sites
Similar to directories, there are hundreds of social bookmarking and voting sites. And similar to directories, not all of them are worthwhile. Your goal is to look for social bookmarking and voting sites that have engaged users. These include Delicious, Stumble- Upon, Reddit, BizSugar, Inbound, and similar. Note that many of these sites are not fond of people promoting their own content all of the time, so you may want to consider making a friend on those networks and occasionally sharing content with them in hopes that they will submit it to these networks.
Try blog promotion networks
Several networks exist solely for the purpose of gathering people who love to help each other promote their blog posts. These networks include Triberr, Social Buzz Club, Viral Content Bee, and similar. You can also build your own blog post promotional network as you network with others in your niche. Just have everyone connect in a Facebook group or in an email list where they can share their latest posts.
Using social media networks
There are social media possibilities, and new ones appear regularly. For most of us, though, one of the already-popular channels will serve our needs well and deliver maximum promotional benefit. Of course, your business is unique, and you should make use of the social media avenues that best fit your own niche and style. If there is a lesser-known channel where your audience tends to gather, you should be there with them. Whatever you do, don’t overextend yourself. Everything you do online is a reflection of your capabilities, and your content marketing is a reflection of your content strategy.
