This is a monetization strategy that has the potential to generate continually increasing amounts of revenue based on your ability to drive more traffic to your blog. Be sure to create an advertising page on your blog and update your metrics (traffic, social audience, email list subscribers, etc.) regularly so you can continue to increase your ad pricing monthly.
Syndicating content
You’ve likely seen those blocks of links on sites like CNN, Time, and other media outlets that say “Around the Web” or “You Might Also Enjoy”. These are generally created by code from content syndication networks such as Outbrain, Taboola, etc. many of which want you to have a large base of traffic before you are considered to apply as a publisher to their networks.
By including blocks of related content like this to your blog, you’ll be earning revenue each time someone clicks on an article that looks interesting to them. It’s a good situation for both the publisher and the reader – the publisher (you the blogger) gets money for sharing related, valuable links. The reader gets the opportunity to explore new content, and will likely think of your blog as a great source of content to check out.
Selling your blog
It might sound a bit crazy, but if you have a blog that isn’t directly tied into your own name, products, or services, and mostly depends on ad revenue, you may want to consider selling your blog later down the road. Some blogs have earned over $1 million dollars in a sale thanks to how much traffic received, the quality of content they house, and the advertising dollars they rake in on a monthly basis. The more traffic, quality content, and advertising dollars you earn with your blog, the more you can sell it for later down the road if you so choose.
