The term of Mobile Commerce was invented in 1997 to aim “the buying and selling of products, information and services” via wireless handheld devices such as cellular phones, laptops and personal digital assistants. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Mobile commerce allows to users access to Internet and shopping in it without needing to find a place to plug in. Mobile Commerce transactions continue to improve and the phrase includes the purchase and sale of a wide range of products and services, online banking, bill payment, information delivery and so on.
Main features of M-Commerce are:
• Location independence of (mobile) customers
• Increasing computing power of mobile devices
• Interactivity of mobile devices (voice and data transfer)
• Security (when using mobile phone networks)
• Localization of customers through cell structure
• Accessibility of customers
• Potential of personalized services/offers.
• High availability of services through well established mobile phone networks
• High availability of services through well established mobile phone networks
