After creating and customizing your Instagram account, it is time to develop an effective social media strategy. Any social media activity is based on posts, which is why it’s important to have a well-organized content calendar. There are also other vital elements to use in your strategy.
Messaging
Most brands communicate with potential clients via a conversational tone to engage them more naturally. It’s also important to take into account what you want users to do. Different posts can have different objectives, and this is where links, certain hashtags, calls to action and tagging profiles come into play. In most cases you want users to either visit your website or engage with your posts.
Hashtags and tagging
As you can see, hashtags are used as keywords to find posts on social media. With proper tools, you can find the right hashtags suiting your business niche. Hashtags can also create a sense of community, while unique hashtags can help when running a branding campaign or product launch.
Liking, sharing, commenting
Businesses on Instagram should not only talk but listen as well. Instead of just posting about yourself, like, comment, and share other posts published by businesses and your followers.
Interaction is the key to showing you are a real brand that is knowledgeable in its niche and community. A lot of traffic can come from people who clicked on your comment or like/share that you did.
