1. Geographic
· Region- East, West , South, North, Asian, European, India etc
· City or metro size etc
· Density – Urban, rural etc
· Climate – Hot. Cold, Rainy etc
2. Demographic
· Age- childhood, young etc
· Gender – male, female
· Marital status – married , unmarried
· Family size
· Income
· Purchasing capacity
· Price preference
· Education
· Occupation
3. Psycho graphic
· Life style – culture oriented, sports oriented, outdoor oriented etc
· Personality
4. Behaviouristic
· Benefit segmentation – economic, durable, value for money etc
· Purchase occasion – time, objective, location, person,
· User status
· Usage rate
· Brand loyalty
